Impact of Social Networking Evaluation on Travel Websites Essay

Impact of Social Networking Evaluation on Travel Websites - Essay Example The essay "Impact of Social Networking Evaluation on Travel Websites" talks about the research proposal in terms of social networks usage such as MySpace, Facebook, Cyworld and Bebo to promote the travel websites. As a response to changing business environments and to remain competitive, businesses have made investments in IT projects Travel businesses need to invest in IT to face the competition as well to give tough times to its rivals. For example, "fitfortravel" is a website that has been developed by the National Health Service, Scotland for the provision of travel health information for people traveling abroad from the UK. The site has gained immense popularity as travelers find the information provided highly valuable. Illume et al. suggested the potential of virtual communities in tourism research. Enhancing value creation and a creation of brand identity were prerequisites in the creation of social networks in tourism. The advent of â€Å"Web 2.0† has led to a series of new web service. Social Networking has benefited from new internet technologies and new user behavior to become the poster child of web services. Questions on social sites include how they create value for users and how users capture it. Studies have examined revenue generation on social network sites through advertising, subscription and transaction models. Key value drivers include user volume, willingness to pay, trust in peers and the platform. Perceived reciprocity is a pre-requisite for committed relationship and avoiding negative consequences